The CWAL Rubber Room
"Our "Frequent Flyer" program? Certainly! .. PREPARE THE CANNON!"
growkudos.com is a *terribly named* site that does something useful.
You plug in your articles via DOI or title, and then have space to write up what the article is and why it matters in non-specialist terms. It gets searched by people who aren't scientists themselves, so it's a good way to get visibility from people who might be interested in funding particular research and who'd not grok the article in its original context.
Might be irrelevant for your field or you already know about it, but it seemed worth flagging just in case!